Muskan Singh

Conversational messaging is paving the way for businesses to improve user engagement and experience, as well as, generate growth by allowing consumers to easily interact with their favourite brands and achieve their buying goals.

Consider these statistics -

175 million consumers use WhatsApp...

Being the first in any industry is challenging, especially when it comes to a technology that is revolutionary and complicated. From the elusive new cryptocurrency to becoming millionaires by selling Non-Fungible Tokens (NFTs), Blockchain has taken over the world. We spoke to a few developers who...

Aravind joined Tanla with nearly two decades’ experience, all at Wipro Limited. He has handled pivotal roles across business finance, treasury, investor relations, financial planning, analysis, and audit and brings in considerable experience in areas around investor relations, client contract...

According to a survey, 69% of employees would work harder if they felt that their efforts were better appreciated. As companies struggle to find a way to deal with the challenges of global economic recovery, the simple act of recognizing an employee in a meaningful and memorable way can...

As we emerge from the pandemic to the new normal, the shift to remote selling using video and digital channels will have a lasting impact on sales. A recent article by Harvard Business Review predicted that this would boost the power of women, as capabilities at which women excel align perfectly...

We at Tanla are in the business of delivering digital platforms for trusted customer experiences, hence providing the best of customer experience became imperative for an organization like ours.

Great communication is at the core of great customer experience. Every company needs a customer-centric culture that drives repeat customers and customer loyalty. Here are “10 Commandments of Customer Experience” curated to facilitate the strongest customer-company connections.

A2P SMS is the most pervasive channel for commercial communication. One of the biggest standouts of A2P messaging, is the incredible open rates. Research indicates that 90% of A2P messages are read within three minutes. The stickiness makes A2P SMS platforms the perfect vehicles to send...

The world’s first blockchain-enabled commercial communication stack is making waves in the enterprise commercial communications sector. Tanla Platforms Limited, India’s largest cloud communication solutions provider, has built “Trubloq”, a scalable carrier-grade communication stack solution...